A branded experience can really elevate your brandname to customers. It makes the online shopping experience feel much more established. This is one of the ways that we at ShipStation want to help make your shipping process as efficient and effective as possible!
First, make sure your stores have your logo uploaded!
This info can then be shown in the following places:
- Branded Tracking Page
- Shipment/ Delivery Confirmation Emails
- Packing Slip/Labels
- Branded Returns Portal
Branded Tracking Page
The Branded Tracking Page is a great alternative to the carriers' tracking page that can be sent out in ShipStation's shipment notification. When you click on the tracking link, instead of going to the carrier's tracking page. Your customer will be taken to a branded page with a tracking map and branded content that you configure!
The following articles will help you get the branded tracking page set up in your account:
Shipment Confirmation/Delivery Confirmation Email
Shopping online is certainly more convenient than visiting brick and mortars. But for all of its added bonuses, waiting for a package to ship to you can be a bit stressful. A well-formatted shipment confirmation email with your company's branding is a great way to say "hello!" to your customers after their order is placed and let them verify and track their shipment's status. Regardless of if you are using the carrier's tracking pages or a branded tracking page set up in ShipStation, or if you use ShipStation's template or one from your selling channels, this is a necessary feature for your customers. An added bonus of our template is that your customers won't be able to access the Branded Tracking Page unless the confirmation email is a ShipStation email template. For more info on how to customize your email templates, review the articles below:
How can I send ShipStation email notifications from my company's email address?
How do I customize my email templates?
How do I edit my email templates' source code (HTML)?
How do I upload a logo to my email templates?
Packing slips and labels offer a good way to reinforce your brand when the customer opens their package. A high-quality packing slip or label can catch the eye and really help elevate your brand's quality, be it a 4x6, 8.5x11", or eCom packing slip. While there are components of your packing slip that will require some knowledge of HTML to fully customize, we also offer some more straight-forward options. These are listed below:
How do I customize my packing slips?
Why isn't my customized packing slip applying to orders?
How do I change the font type on my packing slips?
How do I adjust the size and quality of my store logo?
How do I add my store's logo to my shipping labels?
How do I set up my ShipStation account to print eCom labels?
How do I add a message to the footer of my packing slip?
Returns are no one's favorite part of shipping. If you want to allow your customers the option to initiate the returns on their end in a branded return portal where they'll be able to send back their products with ease. And with the added bonus of being able to brand it to your company's specifications, there's the peace of mind that it can increase the chances of repeat business with them!