A branded experience can really elevate your brand name to customers. It establishes a deeper relationship between you and your customers. By using ShipStation's branding options, you can extend your brand awareness all the way through the shipping process!
ShipStation offers multiple branding opportunities, including:
- Branded Tracking Pages
- Shipment & Delivery Confirmation Emails
- Packing Slips
- Branded Returns Portals
Branded Tracking Page
The Branded Tracking Page is a great alternative to the carriers' tracking page. Once enabled, the tracking number in ShipStation's shipment confirmation emails links to a branded tracking page you've customized with your store logo, colors, and social media links!
The following articles will help you get the branded tracking page set up in your account:
Shipment Confirmation/Delivery Confirmation Email
A well-formatted shipment confirmation email with your company's branding is a great way to say "hello!" to your customers after their order is placed and let them verify and track their shipment's status. Regardless of whether you are using the carrier's tracking pages or a branded tracking page, or if you use ShipStation's template or one from your selling channels, confirmation emails are essential for building trust with your customers.
For information on how to customize your email templates, review the articles below:
How can I send ShipStation email notifications from my company's email address?
How do I customize my email templates?
How do I edit my email templates' source code (HTML)?
How do I upload a logo to my email templates?
Packing Slips and Labels
Packing slips and labels offer a good way to reinforce your brand when the customer opens their package. A high-quality packing slip or label can catch the eye and really help elevate your brand's quality, be it a 4x6 or 8.5x11" packing slip, or an ecom label by FedEx.
While there are components of your packing slip that will require some knowledge of HTML to fully customize, we also offer some more straight-forward options:
How do I customize my packing slips?
How do I change the font type on my packing slips?
How do I adjust the size and quality of my store logo?
How do I add my store's logo to my shipping labels?
How do I set up my ShipStation account to print eCom labels?
How do I add a message to the footer of my packing slip?
Why isn't my customized packing slip applying to orders?
Returns are no one's favorite part of shipping, we know. So, if you want to allow your customers the option to initiate the returns themselves, the Branded Returns Portal is for you! The self-service return will both save you time and make the return experience painless for your customer.
Once enabled, your Branded Returns Portal can link to your website, show your store logo and social media links, and provide return policy and contact information!
For steps on how to configure the Branded Returns Portal, review the article How do I set up the Branded Returns Portal?