How do I create SKUs for my eBay Products so they import into ShipStation?

If you're an eBay seller with ShipStation, it's an easy process to add your product SKUs into eBay for importing to our app. Simply follow the steps outlined below.

*Please note: You must have Selling Manager or Selling Manager Pro to access this feature in eBay. (You can find more information about either of these features on eBay's website.)

Please open up your eBay account and go to your My eBay page.

From your My eBay page go to your Active Listings.

Once in your Active Listings you should see something similar to the below screenshot:


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If you do not see the “Custom Label” column please click on the Customize link at the top right of the page.



Check the “Custom Label” checkbox and it will be added to the list. You can change the order of how you want it to appear if you like. Then click Apply.


Click here for a larger view

Now you should see the “Custom Label” column and if you click on “[Add]” link, you can add your SKU that you would like to see for this product.


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When your product is purchased in eBay and imported into ShipStation, your Custom Label will now import as your Item SKU.
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