An alias tells ShipStation that some SKUs are actually the same product. This feature helps with reporting and product settings purposes.
Many merchants sell the same product on multiple selling channels. However, some selling channels may restrict how you set up SKUs. Or maybe you list different SKUs for the same product to know more easily how much of that product sells on each selling channel.
If you're a multi-channel seller, this selling-channel limitation could result in you having to keep track of different SKUs for what's really the same product. Our alias feature is designed to prevent this from happening!
How an Alias Works
Let's say that I sell a product called Delicious Burger. I've added an Amazon store that has 'Del-Burg' as its SKU. The same product exists in ShipStation as SKU '00000'. Before any orders with SKU 'Del-Burg' import from Amazon into ShipStation, I'll add it as an alias to SKU '00000'.
Learn how to do this by visiting our article How do I combine product records?.
- You must make SKUs Inactive before they can become an alias.
- To make a product Inactive, uncheck the Active box within the Product Details, and save changes.
Here's an example of what that would look like if I'd gone to the Products tab, clicked on the record for SKU '00000' to open its Product Detail, then added 'Del-Burg' under the Store Aliases tab:
Now that this alias is actively linking 'Del-Burg' with '00000' in ShipStation, ShipStation will do the following:
- Prevent a new product record for 'Del-Burg' from being created in ShipStation.
- Count any sales of 'Del-Burg' as sales of '00000' instead for ShipStation reports.
- Use the Product Detail settings for '00000' so that any SKU-specific overrides or shipping settings won't need to be configured separately.
NOTE: ShipStation won't totally stop 'Del-Burg' from appearing in ShipStation when ordered.
- You'd see 'Del-Burg' and the selling channel value for the name appear in the Order Details because ShipStation will not alter those selling channel values. Clicking on the 'Product Detail' link would show that that the details for '00000' are indeed linked.
- You'd see 'Del-Burg' on pick lists unless you adjust a picklist option to see the linked SKU instead.
- You'd see 'Del-Burg' and the selling channel value for the name on packing slips unless you make a couple changes to your packing slip's HTML to see the linked SKU and the linked name instead.