While you are able to set up the Branded Tracking Page's account-wide settings, you will also need to enable the Branded Tracking Page on each of your stores that will use it. You can also customize each individual store's tracking page, if you'd like each store to have unique branding.
This video illustrates how you can do this within your account. Detailed steps follow below.
Your finished Branded Tracking page will look something like this:
Configure your individual store's branding
Head to your Account Settings (the gear icon in the upper right).
Next, select Selling Channels and then Store Setup from the sidebar on the left.
Click Edit beside each store you want to configure a unique Branded Tracking Page for your store.
Now head to the Tracking Page tab and click the radio button for Branded Tracking Page. Do this for each store that will be using the Branded Tracking Page instead of the Carrier Tracking Page.
To customize your individual store branding, head to the Branding tab and check the box for Override default tracking page settings. This will allow your unique settings for this store to apply to its branded tracking page. This is also where you will fill in the company's information that will display on the Tracking Page.
To display the store's logo, check the boxes for Show Store Logo. If you wish to use custom stores that align with your store's branding, they can be set up in the Custom Colors section.
Check the box Show Social Media Links if you want to be able to link customers to your social media pages. You can also include additional links if you wish to further advertise your brand! This will also be where you can choose to display your Return Policy and Contact Us info.
Finally, you can chose to show a variety of order details once you check the box Show Order Details.
Click Preview Changes to see how it looks. And once you're satisfied, click Save Changes!
Branded tracking is available for domestic shipments within the US, Canada, UK, and Australia!
If the carrier service used is trackable, your customers can click the tracking number in their confirmation email to view the branded tracking page and see the progress of their package.
A few more things to note about using the Branded Tracking Page:
- The tracking number link in the Shipments tab will still link out to the carrier's tracking page when you click on the hyperlinked tracking number.
- This tracking relies on the carrier sending automatic updates to ShipStation through their API. Not all carriers support this (e.g. Australia Post, Royal Mail, DHL Express, Sendle)
- If your carrier is not supported for Branded Tracking, the link in your customer email will direct them to the carrier's tracking page. So there is no risk in enabling this option in your stores!
- Currently, fulfillments are not supported for use with the Branded Tracking page (this includes orders sent to FBA or Shipwire, or orders "Marked as shipped" in ShipStation).