ShipStation’s Branded Tracking Page lets you extend your company brand to the page your customers use to track their shipment. This allows you to re-engage your customer as they track their package with your unique branding, including your social media links!
Here is a short video to illustrate ShipStation's branded page features! Step by step instructions follow below.
This article goes over the steps for setting up the Branded Customer Page in your account settings. Once you have this set up, you just need to enable the Branded Tracking Page on each of your account's stores that will be using this feature. You will even be able to customize each store's branding options, if you'd like unique branding for each of your stores!
Here's what the finished Tracking Page will look like!
Regardless of the trackable carrier service used to create a shipment, the tracking page will have your store specific branding. Only the carrier information will be different. To enable and set up this feature, follow the steps below!
Head to your Account Settings (the gear icon in the upper right).
Now click Branded Tracking Page on the lefthand side and click on Tracking Page Default.
First, check the box to display your store logo (which will display in the top lefthand corner of the screen) as well as fill in the custom colors for the Status Bar, Title Text, and Map Marker.
Keep in mind that Logo, Social Media Links, and most of Show Service Menu's information is controlled in the Branding tab of each of your store's settings.
Next, if you've linked FaceBook, Twitter, and/or Instagram, check the box for Show Social Media Links.
Check the box for Show Service Menu if you want to display contact information for your company on this page. If you sell on multiple websites, select Website to show a store's unique website.
Additional Links is a good way to customize any of your promotional items or current deals. Also, this is the section where the Return Policy and Contact Us information is configured.
Lastly, choose which of the order details' components will be displayed or hidden in the Show Order Detail section.
This information is collapsable in the Branded Tracking Page, and can be accessed by clicking View the Details of your order...
Click Preview Changes to see what your ShipStation Branded Tracking looks like!
Now head here to learn how to enable and make any customizations to each store's branded tracking page settings!
Branded tracking is available for domestic shipments within the US, Canada, UK, and Australia!
If the carrier service used is trackable, your customers can click the tracking number in their confirmation email to view the branded tracking page and see the progress of their package.
A few more things to note about using the Branded Tracking Page:
- The tracking number link in the Shipments tab will still link out to the carrier's tracking page when you click on the hyperlinked tracking number.
- This tracking relies on the carrier sending automatic updates to ShipStation through their API. Not all carriers support this (e.g. Australia Post, Royal Mail, DHL Express, Sendle)
- If your carrier is not supported for Branded Tracking, the link in your customer email will direct them to the carrier's tracking page. So there is no risk in enabling this option in your stores!
- Currently, fulfillments are not supported for use with the Branded Tracking page (this includes orders sent to FBA or Shipwire, or orders "Marked as shipped" in ShipStation).