Email authentication is a crucial aspect of online communication, especially for e-commerce. Authentication ensures that messages are delivered reliably without being rejected or marked as spam. The most adopted email authentication protocol is DMARC (Domain-based Message Authentication, Reporting, and Conformance).
Email authentication protocols like DMARC prevent cybercriminals from sending emails impersonating your organization, protecting you and your buyers. Email authentication also ensures that legitimate emails are recognized by Email Service Providers.
Yes, if you are using ShipStation’s default tracking email for customer shipment notifications (email@example.com), your emails are already configured to pass DMARC checks. There’s no further action required on your part.
ShipStation provides the ability to add your email as the sender for notifications, allowing you to send the email from your own address rather than from ShipStation’s. While ShipStation does not currently support domain verification, we are working on a solution in time for the changes expected on April 1, 2024.