Branded Tracking Page

Explains the Branded Tracking Page feature (w/video demo), how to enable and customize content, and other need-to-know details.

The ShipStation Branded Tracking Page allows your customers to see their shipment tracking updates on a page you customize with your store branding details, like store logo, colors, social media links, and more!

Side-by-side laptop and mobile phone screens displaying the Branded Tracking Page landing page.

When you’ve enabled the Branded Tracking Page for a store in ShipStation, the tracking link in the ShipStation shipment confirmation email will direct your customer to your branded tracking page instead of the carrier’s tracking page. Your customer can see all the tracking details as well as the details of what is included in the shipment. It’s also an opportunity for your customers to visit your social media links, go to your store for more shopping, access your contact details, and to review your return policy.


Not Supported by All Carriers

Branded Tracking requires the shipment's carrier to provide automatic tracking updates to ShipStation. Most carriers do provide auto-tracking, but a few do not. If you create a label with a carrier that does not support auto-tracking, ShipStation will automatically include the carrier's tracking page link in the shipment confirmation email instead of the Branded Tracking Page.

Review the Branded Tracking Page Requirements to see if your carriers support Branded Tracking.

Branded Tracking Page Requirements

To use the Branded Tracking Page in ShipStation, you must:

  • Enable Branded Tracking for the store in ShipStation

  • Add your company branding details to the store and set your customization options

  • Send your customers a shipment confirmation email from ShipStation (the email template must include the [Tracking #] field replacement)

  • Ship your parcels with a supported carrier (see list below)

    If you do not use a supported carrier, the tracking link will continue to direct your customers to the carrier's tracking page.

Branded Tracking Supported Carriers

When you ship an order with a service from a supported carrier, ShipStation will include a link to the Branded Tracking page in your customer confirmation email. For shipments with unsupported carriers, ShipStation instead includes a link to the carrier's tracking page in your customer confirmation email.

The following carriers support the Branded Tracking Page:


  • USPS

  • UPS

  • FedEx

  • DHL Express


  • FirstMile

  • Access Worldwide

  • APC

  • Asendia USA

  • IMEX

  • RR Donnelley

  • OnTrac

  • Globegistics

  • Newgistics

Enable the Branded Tracking Page

Once the Branded Tracking Page is enabled, the tracking link provided in shipment notification emails will direct your customers to the Branded Tracking Page instead of to the carrier's tracking page.

Repeat this procedure for each store that will be using the Branded Tracking Page instead of the Carrier Tracking Page.

Branded Tracking for New Shipments Only

Branded tracking will only work for shipment labels created after you have enabled Branded Tracking. Any labels created prior will continue to go to the carrier page.

Categorize Your Branded Tracking Page

To customize your store’s Branded Tracking Page:

  1. Enter your General Settings: Company Name, Phone, Email, Store Logo, Website, Social Links.

    The Branding tab in store settings with a store logo uploaded.

    General Settings for Branding

    The General Settings are also used to add branding to your notification emails, packing slips, and Branded Return Page. Any information you do not want displayed on your Branded Tracking Page can be disabled in the Custom Settings.

  2. Click Override default Branded Customer Pages settings under the Custom Settings section.

    Store Setup: Branded Pages Custom Settings. Red box highlights option to Override default Branded Customer Pages settings
  3. Enable or disable any custom settings you prefer (see list below for details about each).

  4. Click Preview to view your page and save your changes when satisfied.

    Branding tab of Store Setup with arrow pointing to the Preview Link button

Custom Settings Details

The following custom settings are available for branded customer pages:

Show Store Logo

Check the box for Show Store Logo to display the logo you uploaded in General Settings on your Branded Tracking Page.

Checkbox checked for Option. Reads: Show Store Logo, Configured for each store.

Custom Colors

Check the box for Custom Colors to set the default custom colors for the Tracking Page Background, Expected Delivery Date, and Service Menu & Social Media Links.

Custom Colors section of Store Settings. Three options for page background, delivery date, & service menu

Show Service Menu

Check the box for Show Service Menu if you want to display contact information for your company on this page.

Checkbox checked for Show Service Menu. Options Read: Website, Additional Links, Return Policy, Contact Us (Phone & Email).
  • Select Website to link to the website URL set in General Settings.

  • Check Additional Links to add links to the top of the branded pages. This is great for highlighting promotional items or current sales.

  • Check the Return Policy option if you'd like your customers to have easy access to your return policy. The Return policy message is set in the Returns section of the store's settings.

  • Check the Contact Us option to include the email and/or phone number set in General Settings.

Show Social Media Links

Check the box for Show Social Media Links to display the social media information set in General Settings.

Checkbox checked for Option. Reads: Show Social Media Links, For each social media profile that is configured for each store.

Show Order Details

Check the box for Show Order Details to display the item images, SKUs, and prices on the Branded Tracking Page.

Checkbox checked for Show Order Details. Options Read: Show from Images, from SKUs & Options, & Show Prices

This image displays where each custom item will appear on your final Branded Tracking Page:

Branded Tracking Page example with each section of the page labeled for its related setting.

Notes About Branded Tracking

  • Branded tracking works with both domestic and international shipments as long as a supported carrier and service is used for the shipment.

  • The Destination field on the Branded Tracking page may sometimes include the destination’s two-digit country code. ShipStation automatically includes this code for you with international shipments.

  • Your customer accesses the Branded Tracking page from the link in their shipment confirmation email. If your selling channel does not allow confirmation emails (like Amazon), your customer will not be able to access the page.

  • You must use a supported carrier for the notification email to include the link to the branded tracking page. If you use an unsupported carrier, the email will automatically link to the carrier's tracking page instead.

  • Orders that are marked as shipped in ShipStation cannot use the Branded Tracking Page. The tracking link in the notification email will direct to the carrier’s tracking page.

  • The tracking number link in the Shipments tab will link to the carrier's tracking page, not the Branded Tracking Page.

    Shipping grid with examples in Tracking # column highlighted.