Branded Labels

When you use a branded label to ship a package to your customer, they will immediately identify where it is coming from. ShipStation can include your store's logo directly on your labels for certain shipping services.

There are a few things to know about using Branded Labels in ShipStation:

  • Logos must be added within your store's Settings page before enabling Branded Labels. Learn how to access your store's Settings.

  • Not all carriers or services support store logos. Review Branded Labels Supported Carriers & Services to see a complete list. 

  • Carriers determine their label format requirements, the size, location, and resolution of the logo on the label. You cannot configure these settings as they are sized automatically by the carrier.

Add Store Logo to Labels

Going forward, your labels will include a small image of your logo whenever the carrier/service supports it!

Uploading a Logo Image

If you have not uploaded your logo in your store settings, understand that logos on shipping labels have a max height of around one inch.

Keep that in mind as you decide on the proportions of the logo you want to upload to ShipStation.

Branded Labels Supported Carriers & Services

The following carriers and services support Branded Labels in ShipStation:

Branded labels are not available for ShipStation Carriers.

Carrier

Services Supported

🇺🇸 DHL Express (US)

Express Envelope

🇺🇸 Endicia

USPS First Class Mail

USPS Media Mail

USPS Ground Advantage (formerly Parcel Select Ground, First-Class Package)

USPS Priority Mail

USPS Priority Mail Express

🇺🇸 🇨🇦 FedEx (US & Canada)

FedEx 1Day® Freight

FedEx 2Day®

FedEx 2Day® A.M. (US)

FedEx 2Day® Freight

FedEx 3Day® Freight

FedEx Economy (Canada)

FedEx Express Saver®

FedEx First Overnight®

FedEx First Overnight® Freight

FedEx Ground®

FedEx Home Delivery® (US)

FedEx International Ground®

FedEx Priority Overnight®

FedEx Standard Overnight®

🇺🇸 Lone Star Overnight (US)

All Services

🇺🇸 Newgistics (US)

All Services

🇺🇸 Stamps.com

USPS First Class Mail

USPS Media Mail

USPS Ground Advantage (formerly Parcel Select Ground, First-Class Package)

USPS Priority Mail

USPS Priority Mail Express

🇨🇦 UPS (Canada)

UPS Standard

UPS Express

UPS Express Saver

🇺🇸 UPS (US)

Expedited Mail Innovations

Mail Innovations - First Class

Mail Innovations - Priority Mail

UPS 2nd Day Air AM®

UPS 2nd Day Air®

UPS 3 Day Select®

UPS Ground®

UPS Next Day Air Saver®

UPS Next Day Air®

UPS Next Day Air® Early