Product Aliases are a way to tell ShipStation that different SKUs represent the same product.
If you list the same product on multiple selling channels with different SKUs, you may want to use product aliases to properly track products in ShipStation.
A merchant sells a product called Delicious Burger on their WooCommerce store and wants to add the product to their new Amazon store. The SKU in WooCommerce is DB1000 and the product record for this SKU exists in ShipStation already.
The SKU for the Amazon product is Del-Burg, but if an order imports into ShipStation with this SKU ShipStation will create a new product record. Before that happens, the merchant instead adds the Amazon SKU, Del-Burg, as an alias to the product record in ShipStation. This way, ShipStation knows both SKUs are the same product.
Once a SKU has been added as an alias, ShipStation will do the following:
Prevent a new product record for Del-Burg from being created in ShipStation.
Count any sales of Del-Burg as sales of DB1000 instead for ShipStation reports.
Apply the DB1000 [product defaults] to orders that import with the SKU Del-Burg. This means any product automation won't need to be configured separately.
ShipStation will not prevent the alias SKU from appearing in ShipStation altogether, though. The SKU Del-Burg will appear on the orders imported from Amazon, and will also appear on pick lists and packing slips for the order (though, you can change this behavior by making custom edits to your packing slips).
Additionally, when the merchant clicks on the Product Detail link in the Order Details screen, ShipStation will open the Product Details for DB1000.
To add aliases to a product record in ShipStation, do the following:
Open the Product Details screen for the product you are adding an alias to.
You can do this by clicking the product SKU or double-clicking the product in the Products grid.
Click the Store Aliases tab.
Click Add Alias.
Enter the SKU and select the store the SKU corresponds to from the drop-down menu.
Click Add Alias to add additional SKUs.
Click Save Changes.
You cannot currently create aliases with a CSV import. You must manually configure an alias as described above, or use the Combine Products option.