The ShipStation Branded Tracking Page allows your customers to see their shipment tracking updates on a page you customize with your store branding details, like store logo, colors, social media links, and more!
When you’ve enabled the Branded Tracking Page for a store in ShipStation, the tracking link in the ShipStation shipment confirmation email will direct your customer to your branded tracking page instead of the carrier’s tracking page. Your customer can see all the tracking details as well as the details of what is included in the shipment. It’s also an opportunity for your customers to visit your social media links, go to your store for more shopping, access your contact details, and review your return policy.
Not Supported by All Carriers
Branded Tracking requires the shipment's carrier to provide automatic tracking updates to ShipStation. Most carriers do provide auto-tracking, but a few do not. If you create a label with a carrier that does not support auto-tracking, ShipStation will automatically include the carrier's tracking page link in the shipment confirmation email instead of the Branded Tracking Page.
Review the Branded Tracking Page Requirements to see if your carriers support Branded Tracking.
The following custom settings are available for branded customer pages:
Feature |
Description |
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Show Store Logo |
Check the box for Show Store Logo to display the logo you uploaded in General Settings on your Branded Tracking Page. |
Custom Colors |
Check the box for Custom Colors to set the default custom colors for the Tracking Page Background, Expected Delivery Date, and Service Menu & Social Media Links. |
Show Service Menu |
Check the box for Show Service Menu if you want to display contact information for your company on this page.
|
Show Social Media Links |
Check the box for Show Social Media Links to display the social media information set in General Settings. |
Show Order Details |
Check the box for Show Order Details to display the item images, SKUs, and prices on the Branded Tracking Page. |
Customize Design |
ShipStationoffers branded tracking pages with customizable layouts, allowing consistent branding across devices. Choose from three template layouts to ensure your tracking page aligns with your brand and provides a seamless experience on both mobile and desktop. Available for Certain Plans OnlyTo use this setting, you must be on a Gold plan (US and Canada) or an Accelerate plan (UK, ANZ, EU) or higher. To apply a template to your branded tracking pages: 1. Check the box for Change Your Template, then click Customize Design. 2. Select a template, then click Apply. |
Promotional Images |
ShipStation supports adding promotional images to your branded tracking pages to showcase product recommendations, special offers, or marketing messages. Available for Certain Plans OnlyTo use this setting, you must be on a Gold plan (US and Canada) or an Accelerate plan (UK, ANZ, EU) or higher. To upload an image to your branded tracking pages: 1. Check the box for Promotional Image, then click Add Image. 2. Click Upload Image to select your image file from your computer, then click Done. |
This image displays where each custom item will appear on your final Branded Tracking Page:
To use the Branded Tracking Page in ShipStation, you must:
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Enable Branded Tracking for the store in ShipStation
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Add your company branding details to the store and set your customization options
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Send your customers a shipment confirmation email from ShipStation (the email template must include the [Tracking #] field replacement)
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Ship your parcels with a supported carrier (see list at the end of this article)
If you do not use a supported carrier, the tracking link will continue to direct your customers to the carrier's tracking page.
Once the Branded Tracking Page is enabled, the tracking link provided in shipment notification emails will direct your customers to the Branded Tracking Page instead of to the carrier's tracking page.
Repeat this procedure for each store that will be using the Branded Tracking Page instead of the carrier's tracking page.
Branded Tracking for New Shipments Only
Branded tracking will only work for labels created after you enable Branded Tracking. Any labels created prior will continue to go to the carrier tracking page.
To customize your store’s Branded Tracking Page:
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Enter your General Settings: Company Name, Phone, Email, Store Logo, Website, Social Links.
Note
The General Settings are also used to add branding to your notification emails, packing slips, and Branded Return Page. Any information you do not want displayed on your Branded Tracking Page can be disabled in the Custom Settings.
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Click Override default Branded Customer Pages settings under the Custom Settings section.
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Enable or disable any custom settings you prefer (see list below for details about each).
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Click Preview to view your page and save your changes when satisfied.
The following custom settings are available for branded customer pages:
Feature |
Description |
---|---|
Show Store Logo |
Check the box for Show Store Logo to display the logo you uploaded in General Settings on your Branded Tracking Page. |
Custom Colors |
Check the box for Custom Colors to set the default custom colors for the Tracking Page Background, Expected Delivery Date, and Service Menu & Social Media Links. |
Show Service Menu |
Check the box for Show Service Menu if you want to display contact information for your company on this page.
|
Show Social Media Links |
Check the box for Show Social Media Links to display the social media information set in General Settings. |
Show Order Details |
Check the box for Show Order Details to display the item images, SKUs, and prices on the Branded Tracking Page. |
Customize Design |
ShipStationoffers branded tracking pages with customizable layouts, allowing consistent branding across devices. Choose from three template layouts to ensure your tracking page aligns with your brand and provides a seamless experience on both mobile and desktop. Available for Certain Plans OnlyTo use this setting, you must be on a Gold plan (US and Canada) or an Accelerate plan (UK, ANZ, EU) or higher. To apply a template to your branded tracking pages: 1. Check the box for Change Your Template, then click Customize Design. 2. Select a template, then click Apply. |
Promotional Images |
ShipStation supports adding promotional images to your branded tracking pages to showcase product recommendations, special offers, or marketing messages. Available for Certain Plans OnlyTo use this setting, you must be on a Gold plan (US and Canada) or an Accelerate plan (UK, ANZ, EU) or higher. To upload an image to your branded tracking pages: 1. Check the box for Promotional Image, then click Add Image. 2. Click Upload Image to select your image file from your computer, then click Done. |
This image displays where each custom item will appear on your final Branded Tracking Page:
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Branded tracking works with both domestic and international shipments as long as a supported carrier and service is used for the shipment.
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The Destination field on the Branded Tracking page may sometimes include the destination’s two-digit country code. ShipStation automatically includes this code for you with international shipments.
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Your customer accesses the Branded Tracking page from the link in their shipment confirmation email. If your selling channel does not allow confirmation emails (like Amazon), your customer will not be able to access the page.
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You must use a supported carrier for the notification email to include the link to the branded tracking page. If you use an unsupported carrier, the email will automatically link to the carrier's tracking page instead.
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Orders that are marked as shipped in ShipStation cannot use the Branded Tracking Page. The tracking link in the notification email will direct to the carrier’s tracking page.
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The tracking number link in the Shipments tab will link to the carrier's tracking page, not the Branded Tracking Page.
When you ship an order with a service from a supported carrier, ShipStation will include a link to the Branded Tracking page in your customer confirmation email. For shipments with unsupported carriers, ShipStation instead includes a link to the carrier's tracking page in your customer confirmation email.
Click on a tab to see which carriers in your country support Branded Tracking: