The Google Shipping Data integration allows US-based merchants with a Google Merchant Account to send shipment data for any of your stores from ShipStation to the Google Merchant Center.
Google accomplishes this by looking at previous order tracking data and offer-level estimated delivery dates and applies its proprietary machine-learning capabilities to calculate shipping speeds.
While connected, ShipStation will regularly send Google your order tracking history for the stores that you have selected. Order tracking history is your historical data describing…
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The parcels you have shipped
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The products those parcels contained
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Their carriers and tracking numbers
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Their origin and destination postal codes
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The key timestamps associated with fulfillment
To protect your customers’ personal information, tracking history does not include any names, street addresses, email addresses, or phone numbers.
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An active Google Merchant Account.
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A US-based ShipStation account.
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You must be using ShipStation's New Layout.
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Orders shipping from and to a US-based address.
Google Shipping Data will only calculate estimated delivery times for shipments between US-based addresses. Therefore, the integration only sends shipment data for shipments with US-based Ship From and Ship To addresses.
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You must define your Product IDs in Google Merchant Center so that shipments containing those products are included in shared shipping data.
For more details about how Google Shipping Data works, review Google's help article About letting Google calculate your shipping speeds. To learn how to set up estimated delivery times in your Google Merchant Center account, review the Google help article Set up estimated delivery time.
Follow the instructions in the sections below to connect the Google Shipping Data integration to ShipStation and start sending your ShipStation shipping data to Google.
To connect Google Shipping Data to ShipStation:
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Click Connect next to Google.
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Click Connect.
You will then be directed to log in to your Google Merchant Center account to connect ShipStation as a partner. Complete the following steps while in your Google Merchant Center to successfully configure ShipStation as a partner:
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Select Show custom delivery times based on your carrier or partner.
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Select custom delivery times based on your shipping data from partners.
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Select ShipStation and follow the prompts to link the account.
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Set a backup delivery time in case there’s not enough shipping data to create an estimate. This is required.
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Click Next to configure the shipping rates charged to customers.
You can now go back to ShipStation and select which store shipment data you'd like to send to Google.
By default, all stores will be selected. Deselect any store you wish to not send shipment data to Google and save your changes.
To protect your customers’ personal information, tracking history does not include any names, street addresses, email addresses, or phone numbers.
Note that Google will discard tracking history data for any product that it can’t match to a product in your Google feed.
This historical order tracking data will initially include 120 days of history from the stores you have selected. Then, on an ongoing basis, ShipStation will automatically send updated history to Google.
This data will also be used to make Google’s proprietary machine-learning models better for all retailers, including your business. But Google will never share your data with any other retailer outside of aggregated, anonymized benchmarks like the ones in the Shopping experience scorecard. For more information, please review Google's privacy policies.