What is Branding?

Explains store branding opportunities, how to access Branding settings (w/video demo), and lists available Branding fields (w/video demo).

In ShipStation, Branding is the ability to extend your brand identity into the shipping experience for your customers.

ShipStation offers several opportunities for branding:

Branding Setting

Description

Branded Email Notifications

Customize your shipment and delivery confirmation email templates in ShipStation to include your company logo, name, social media links, and more!

Branded Packing Slips

Add your logo and company details to your packing slips.

Branded Shipping Labels

ShipStation can print your company logo on shipping labels for certain carriers and services.

Branded Tracking Page

Instead of sending customers to the carrier's tracking page, ShipStation can direct your customers to a branded page that includes the tracking information, your company logo and color scheme, and links to your social media accounts.

Branded Returns Portal

The Branded Return Portal provides a branded experience for your customers when they need to return their orders.

eCom Labels

eCom shipping labels from eCom Label Solutions® are trifold pre-printed marketing materials that you print your labels on.

Store Branding Settings

Each store connection in ShipStation has its own branding settings.

Upload a Logo Demo Video

This video demonstrates how to access a store's branding settings to upload a logo image that can then appear on emails, packing slips, and other branded pages.

ShipStation Legacy Layout

This content features ShipStation's legacy layout and may not exactly reflect your current ShipStation layout experience.

 

Available Branding fields

Each store contains the following branding settings:

Branding Setting

Description

Company Name

Can appear on: Emails, packing slips, and branded customer pages.

You can also override the company name that appears as the return address on shipping labels.

Phone

Can appear on: Emails, packing slips, and branded customer pages.

Email

Can appear on: Emails, packing slips, and branded customer pages.

If verified, ShipStation will also use this email address as the sender for shipment and delivery confirmation emails.

Store Logo

Can appear on: Emails, packing slips, branded customer pages, and shipping labels for certain shipping services.

We recommend a PNG or JPG image file no larger than 300 x 300 pixels, with a non-transparent background.

Website

Add your website URL to emails, packing slips and branded customer pages.

Social Links

Add your Facebook, Twitter, and Instagram links to branded customer pages and notification emails.

Branded Tracking Page

Set each store to have its own Branded Tracking Page settings.

This will override the Branding Defaults and use the store specific settings instead. See the Branded Tracking Page article for more information.

Branded Customer Pages Demo Video

This demonstration video shows how ShipStation's Branded Customer Pages allow you to re-engage your customers after you've shipped their items, and how you can save time by allowing your customers to initiate the return process themselves.

ShipStation Legacy Layout

This content features ShipStation's legacy layout and may not exactly reflect your current ShipStation layout experience.