ShipStation Analytics is a modern reporting solution designed to help you get more from your shipping data. Use built-in, interactive dashboards to track key metrics, spot trends, and support data-informed decisions. Powered by Looker and enhanced with Google AI, ShipStation Analytics gives you the tools to manage costs, improve fulfillment, and enhance the customer experience—all within ShipStation.
With ShipStation Analytics, you can turn your shipping data into clear, actionable insights. Here are a few ways it can help support your operations:
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Centralize Your Fulfillment Data: Access all your shipping and fulfillment data in one place. Use filters and automation to surface the insights you need, without switching between tools or screens.
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Improve Fulfillment Speed: Get a clearer view of your shipping workflows so you can make more informed decisions and streamline your processes, helping you ship orders more efficiently.
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Reduce Shipping Costs: Use data to identify cost-saving opportunities across your shipping operations. Spot inefficiencies, compare carrier performance, and make choices that protect your bottom line.
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Make Confident Business Decisions: Understand your business at a deeper level. Whether you're adding new products, scaling your team, or entering new markets, data from ShipStation Analytics helps you plan with confidence.
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Improve the Customer Experience: Track delivery trends and carrier performance to proactively reduce delays and avoid surprises. With more reliable shipping, you can cut down on tickets and build trust with customers.
ShipStation Analytics offers two ways to access and understand your shipping data: Dashboards and Reports. Together, these tools give you the flexibility to view high-level trends or explore detailed insights.
Dashboards give you a visual overview of your shipping performance. They’re designed to surface key metrics at a glance—like delivery times, carrier usage, and order volume.
Reports provide detailed, structured data about your shipping operations. They include key information such as order details, Shipped Items, Product Sales, Shipping Costs, and Batch Details. Reports are ideal for reviewing historical data, reconciling shipments, and supporting business and accounting needs.
Below is a summary of the reporting options in ShipStation. Click the links to review an article with full details.
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Analytics Pages: Includes visualization dashboards for your account Overview, business Operations, Custom Engagement, Sales Trends, Customer Overview, and Product Highlights.
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Reports: Includes over 20 pre-formatted reports for Orders, Products, Shipments, Accounting, Inventory, Hotkey & Barcode actions, and raw data exports.
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Custom Order Reports: Build custom reports by adding only the fields you wish to export (either at the Order level or Order Item level). You can also determine the sequence in which the fields appear on the resulting CSV file and then name the field displays.
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Custom Shipment Reports: Build custom reports by adding only the fields you wish to export (either at the Shipment level or Shipment Item level). You can also determine the sequence in which the fields appear on the resulting CSV file and then name the field displays.
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Static Reports: CSV files exported from your Shipments tab for Fulfillments and Returns, and from your Products tab for Products and Inventory. Not customizable within ShipStation.
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Data Archives: A monthly archive compiled by ShipStation for your account's orders, shipments, and shipment items.
The features available in ShipStation Analytics depend on your current plan. Some plans include full access to dashboards and reports, while others may offer limited functionality.
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Premium |
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Shipments Overview |
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Orders Overview |
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Sales & Customer Insights |
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Product Insights |
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Reports (Legacy CSVs) |
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Shipment Tracking |
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Carrier Performance |
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Profit Optimization |
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Order Processing |
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Warehouse Dashboard |
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Inventory Dashboard |
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